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<title> [剪報] Google下一波「清倉計畫」，旗下五項服務恐將關閉 | My cool new Blog</title>
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<span class="date moment">2013-03-20</span>
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<a href="/categories/%E6%9C%AA%E5%88%86%E9%A1%9E">未分類</a>
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</div>
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<p>原文發表於：<a href="http://wired.tw/2013/03/20/five-google-products-at-risk/index.html">http://wired.tw/2013/03/20/five-google-products-at-risk/index.html</a></p>
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<p>上星期，Google總裁Larry Page一聲令下，Google立刻舉起大刀，腰斬了五項服務，其中最讓人不捨的，莫過於一去不復返的Google Reader。這波整肅行動，其實是Google實施的「春季清倉計畫」（spring cleaning）。</p>
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<p>這項計畫，正是由2011年4月接任總裁的Page所提出。自上任以來，他致力裁減旗下程式服務，去年九月，他執行了「秋季清倉計畫」（fall cleaning），將八項服務砍得乾乾淨淨，還對另外兩個開發介面虎視眈眈，意圖除之後快。</p>
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<p>Google的清倉計畫看似言之成理，實則啟人疑竇。就倖存的商品與服務來看，種類依舊是五花八門，而且許多仍在測試階段，從自動駕車程式、高科技玻璃，一路到各種社群網站、行動裝置、手機作業系統，可說是無奇不有。</p>
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<p>反之，功能強大、讓大批使用者為之傾倒的Google Reader，卻難逃遭驅逐的命運。兩相對照之下，Google的清倉原則顯得匪夷所思。</p>
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<p>根據本次大清倉透露出的開鍘標準，下回Google再開殺戒時，以下五項服務恐怕難逃一死：</p>
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<p>1. Google TV</p>
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<p>Google為了讓使用者能在客廳裡瀏覽網頁、開啟YouTube及Google Play，便打造了這款電視機介面，希望讓公司年營收增加30億美金。可惜，這項服務始終乏人問津，且負評不斷，加上硬體配件銷量不佳，連開發商羅技公司的總裁Guerrino De Luca都搖頭，稱其為「天大失策」。</p>
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<p>2. Google Groups</p>
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<p>這項線上社群組織服務，相較於曾經紅極一時的Yahoo家族功能，確實較受青睞。不過Google Groups依舊留不住用戶，許多人早已紛紛轉向更加客製化、採垂直頁面顯示的網站（如StackOverflow），或是前去投靠如Discourse及phpBB等原始碼開放的介面了。</p>
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<p>想當年，Google Groups推出了Usenet介面，讓Google成為搜尋引擎始祖，但隨著金主興趣漸失，慢慢撤退，這項服務也該收山了。</p>
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<p>3. Blogger</p>
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<p>Blogger於1999年問世，是推特出現前最好用的部落格介面，只是，隨著競爭對手紛紛出籠，Blogger腹背受敵，不但社群功能遜於Tumblr，客製化程度及開發團隊實力也大輸WordPress。Google之所以不開鍘，多半是擔心掀起反彈聲浪，但若要關閉發文功能，其實也易如反掌。</p>
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<p>4. Google Offers</p>
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<p>2011年，Google嘗試併購團購網Groupon未果，遂推出自家的團購服務Google Offers。後來，Groupon和同業Living Social的業績起起伏伏，但Google Offers卻未能乘勝追擊，坐享漁翁之利，Google 如果還繼續投資，顯然不太划算。</p>
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<p>5. Google Apps</p>
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<p>Google Apps據稱讓Google年營收多了10億美金，而其功能之前衛多元，可望開啟雲端運算時代。然而，所謂的10億美金，只不過佔Google年營收的2%。若Google真想走服務專一路線，根本不必向百般挑剔的大公司兜售軟體，好好和廣告商合作，賺進更大筆的廣告費用，豈不輕鬆自在多了？</p>
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<p> </p>
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<p>連blooger 也要收掉了！？</p>
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<p>Google Apps 要收掉真的很可惜啊…</p>
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2017
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by Lednerb
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